Jul 26, 2017 | Businesses, SMS, Surveys
At engageSPARK, we are often asked for advice on how to write effective messages for SMS marketing, which prompted us to write this article about using SMS templates for marketing. While SMS marketing benefits from a very high opening rate (much higher than Email...
May 22, 2017 | IVR (interactive Voice Response), SMS, Surveys
At engageSPARK, we’re often asked the question: which is more effective – IVR or SMS? So we decided to write an article comparing the benefits of IVR (or automated phone calls) versus SMS campaigns. IVR (interactive voice response) is a technology that allows...
Mar 25, 2017 | Businesses, SMS, Technology, Uncategorized
SMS shortcodes for texting are toll-free phone numbers (also referred to as reverse-billed numbers) that allow your customers or clients to send you text messages at no cost to them. In other words, when a person sends an SMS to your shortcode, no load is...
Feb 5, 2015 | Businesses, IVR (interactive Voice Response), Market Research, SMS, Surveys, Uncategorized
For an updated discussion, read this recent comparison between SMS and Voice for data gathering in Indonesia. We live and work in the Philippines, which has been dubbed the “Text messaging capital of the world.” So we are very familiar with the power of 160...
Aug 14, 2014 | engageSPARK Platform, Monitoring and Evaluation, SMS, Social Impact, Uncategorized
When I tell people about engageSPARK’s cool ability to “personalize” SMS messages – for example, automatically inserting each recipient’s first name at the beginning of each message when sending out 1,000 text messages – they generally respond with, “That’s awesome!...
Feb 5, 2014 | SMS, Technology
Every six months the global technology consultancy ThoughtWorks publishes a Technology Radar report. The Radar “provides insight and advice into cutting-edge techniques, tools, languages and platforms that are driving next-generation software development.”...
